AlvarezSM | Cookie Policy

Effective Date:

This Cookie Policy provides a comprehensive overview of how alvarezsm.com (“we,” “us,” or “our”) uses cookies, web beacons, pixels, and other similar tracking technologies on our website (the “Website”). These technologies help us enhance your browsing experience, analyze site traffic, personalize content, deliver relevant advertisements, and improve overall functionality and performance. We are committed to transparency and want you to clearly understand what types of data are collected, the reasons behind their collection, and how you can manage or opt out of their usage.

Cookies are small text files stored on your device when you visit a website. They may be set by us (first-party cookies) or by third-party services we use (third-party cookies) to support various aspects of site functionality and analytics. These may include essential cookies necessary for basic operations, performance cookies that help us measure and improve performance, functional cookies that enhance usability, and targeting cookies used for advertising purposes.

In addition to cookies, we may use tracking technologies such as web beacons and pixels. These are tiny graphics or code snippets embedded in our emails or web pages that help us understand user interactions—such as whether an email was opened or a page was visited—and track conversion data.

By continuing to browse and interact with our Website, you agree to the placement and use of these technologies in accordance with this Cookie Policy, unless you actively disable them through your browser settings or other opt-out mechanisms. Disabling certain cookies may affect your experience on our Website, including limiting some features or services.

This Cookie Policy is designed to work in conjunction with our Privacy Policy. We encourage you to read both documents to gain a complete understanding of how your personal information is collected, used, stored, and protected, as well as the rights and controls available to you.

1. Introduction

At alvarezsm.com, your privacy is not just a priority—it is a core principle that guides how we operate. We deeply value the trust you place in us when you share your personal data, and we are fully committed to safeguarding that information with the highest standards of care and responsibility. This Privacy Policy outlines in detail how we collect, process, use, store, share, and protect your personal information when you access or interact with our Website, use our services, or engage with any content we provide.

Our privacy practices are designed to give you transparency, control, and peace of mind. We ensure our policies and procedures comply with the world’s leading data protection regulations, including but not limited to:

The General Data Protection Regulation (GDPR), which protects residents of the European Union and sets a gold standard for user data rights and accountability.
The California Consumer Privacy Act (CCPA), which grants California residents extensive rights over their personal information.
The UK General Data Protection Regulation (UK GDPR), which provides data protection rights to individuals within the United Kingdom.
The Personal Information Protection and Electronic Documents Act (PIPEDA), which governs data privacy for individuals and businesses in Canada.
The Lei Geral de Proteção de Dados (LGPD), Brazil’s comprehensive data protection law.

We also closely monitor and align with emerging privacy frameworks and evolving regulatory landscapes in other jurisdictions to ensure that our approach remains robust, adaptive, and globally compliant. Regardless of where you are located, our objective remains the same: to handle your data with integrity, transparency, and respect.

We encourage you to read our Privacy Policy carefully to understand the types of personal data we collect, the legal bases we rely on for processing, your rights regarding your data, and the measures we take to keep it secure. If you have any questions or concerns, we are here to assist you.

2. What Are Cookies?

Cookies are small text files composed of letters and numbers that are downloaded to your computer, smartphone, tablet, or any other internet-enabled device when you visit a website. These files are stored by your web browser and serve as unique identifiers, allowing websites to recognize your device and remember your preferences or past interactions.

Cookies play a critical role in enhancing your browsing experience. They can perform a wide variety of functions, such as:

Enabling essential features: Some cookies are necessary for the basic operation of a website, such as logging into secure areas or navigating between pages without losing session information.
Improving performance: Performance cookies help us understand how visitors use our site—for example, which pages are visited most often—and allow us to identify and resolve errors to improve functionality.
Enhancing personalization: Cookies allow websites to remember user-specific settings such as language selection, theme preferences, font size, and region, providing a customized experience tailored to your needs.
Facilitating targeted advertising: Marketing and tracking cookies collect information about your browsing behavior and interests to deliver relevant advertisements across websites and social media platforms.

Cookies can be classified based on their duration and origin:

Session Cookies: These are temporary cookies that remain active only while your browser is open. They are automatically deleted once you close your browser or end your session.
Persistent Cookies: These cookies are stored on your device for a fixed period or until you manually delete them. They help remember login credentials, keep items in your shopping cart, and retain other settings between visits.
First-Party Cookies: Set directly by the website you are visiting, these cookies support core functionality and user experience.
Third-Party Cookies: Set by external services or partners—such as advertisers, analytics platforms, or social media integrations—these cookies can track user behavior across multiple sites.

In addition to cookies, we may use related tracking technologies such as:

Web Beacons (also known as clear GIFs or pixel tags): Small invisible graphics embedded in emails or web pages that track user interactions like email opens or page visits.
Tracking Pixels: Tiny code snippets embedded on a website to track visitor behavior and gather data for analytics or advertising purposes.
JavaScript Scripts: Executable scripts used to collect data and enhance interactive features on the website.

These technologies collectively help us understand how you interact with our content, improve site performance, deliver personalized services, and ensure that our communications are relevant and effective. You have control over how these technologies are used through your browser settings, cookie preferences, or opt-out tools, which we will explain in more detail in the following sections.

3. Types of Cookies We Use

To provide a secure, user-friendly, and personalized experience on our Website, we use a variety of cookies that serve different purposes. Each category plays a distinct role in how our Website functions, how we understand user behavior, and how we communicate with you. Below is a breakdown of the main types of cookies we use:

Essential Cookies: These cookies are fundamental to the core operation of our Website and cannot be disabled through standard user preferences. They enable features necessary for browsing, such as:
- Maintaining active sessions during login and navigation.
- Facilitating secure authentication and user account access.
- Allowing the submission of contact forms or payment information.
- Storing your cookie consent preferences.
Without these cookies, parts of the Website may not function properly, and user experience would be significantly impacted.
Analytics Cookies: These cookies collect information about how visitors interact with our Website. The data is aggregated and anonymized, and helps us better understand user behavior and website performance. Examples include:
- Which pages are visited most frequently.
- How long users stay on each page.
- How users arrived at our site (e.g., via search engines, referrals, or direct visits).
- Tracking technical errors or slow-loading pages.
We may use tools such as Google Analytics or other third-party services to collect and analyze this data, enabling us to enhance usability, optimize content layout, and improve overall site navigation.
Marketing & Advertising Cookies: These cookies are used to deliver personalized advertisements based on your browsing behavior, interactions, and inferred interests. They help us:
- Show targeted ads across different websites and platforms, such as social media or search engines.
- Limit the number of times you see the same advertisement.
- Measure the effectiveness and reach of advertising campaigns.
- Deliver content and offers aligned with your previous activity (e.g., viewing a specific product or service).
These cookies may be set by us or by third-party advertising partners. In some cases, they may involve cross-site tracking and profiling to build a more personalized experience for you.

In upcoming sections, you’ll find more information on how to manage or disable these cookies through your browser settings, device preferences, or third-party opt-out tools. Our aim is to give you full control over how your data is collected and used.

4. How We Collect and Use Your Data

At alvarezsm.com, we are committed to handling your data responsibly and transparently. We collect personal and non-personal data through two primary methods: directly from you and automatically through tracking technologies. Both forms of data collection play a vital role in helping us operate our Website efficiently, offer a seamless user experience, and improve our services continuously.

a) Data You Provide Voluntarily

We collect personal data directly from you when you actively engage with our Website. This includes, but is not limited to:

Filling out contact or inquiry forms.
Subscribing to newsletters, updates, or promotional communications.
Registering for an account (if applicable) or accessing gated content.
Participating in surveys, polls, or feedback submissions.
Requesting support or reaching out with general inquiries.

The type of data you provide may include your name, email address, phone number, company name, job title, and any other information you choose to share in communication.

b) Data Collected Automatically

When you browse our Website, we automatically collect certain technical and behavioral information using cookies, tracking pixels, scripts, and server logs. This data helps us understand how our Website is used and how we can make it better. Examples of automatically collected data include:

Your IP address and geolocation data (approximate, not precise).
Browser type and version, operating system, and device type.
Pages you visit, time spent on each page, and your navigation path through the site.
Referring URLs, search queries, and date/time stamps of visits.
Interaction data such as clicks, scrolls, and engagement with page elements.

c) How We Use the Collected Data

The information we collect—whether provided directly or captured automatically—is essential for delivering an optimized and secure experience. We use your data for the following legitimate purposes:

Service Delivery: To provide access to our Website, respond to inquiries, process requests, and deliver the content or services you expect from us.
Personalization: To tailor your experience by remembering your preferences, displaying relevant content, and adapting language or regional settings.
Performance Analytics: To understand user behavior, identify popular content, diagnose performance issues, and enhance our site structure and design.
Security and Compliance: To detect fraudulent activity, monitor for unauthorized access, meet legal obligations, and maintain audit and compliance records.
Marketing and Retargeting (where applicable): To deliver relevant advertisements, measure the effectiveness of marketing campaigns, and re-engage visitors through personalized messaging across platforms.

We process your data based on one or more lawful bases under applicable privacy laws, including your consent, the performance of a contract, our legitimate interests, or compliance with legal obligations.

For more information on how we protect your data and your rights as a data subject, please refer to our full Privacy Policy.

5. Your Rights

We believe that privacy is a fundamental right. Whether you reside in the European Union, the United States, the United Kingdom, Canada, Brazil, or elsewhere, you are entitled to specific rights regarding your personal data, as granted by leading data protection regulations such as the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), the UK GDPR, the PIPEDA in Canada, and the LGPD in Brazil.

We are fully committed to ensuring that you can exercise your rights easily, without unnecessary barriers or delays. Below is a summary of the rights you may be entitled to, depending on your location:

Right to Access: You have the right to request a copy of the personal data we hold about you, as well as information about how and why we are processing it.
Right to Rectification: You may request that we correct or update inaccurate or incomplete personal information in our records.
Right to Erasure (“Right to Be Forgotten”): In certain cases, you have the right to request the deletion of your personal data—for example, when the data is no longer necessary for the purpose for which it was collected, or if you withdraw your consent.
Right to Restriction of Processing: You can request that we limit the processing of your personal data under specific conditions, such as during the resolution of a dispute about data accuracy.
Right to Data Portability: You are entitled to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller where feasible.
Right to Object: You have the right to object to the processing of your data for certain purposes, including direct marketing, profiling, or when the processing is based on our legitimate interests.
Right to Withdraw Consent: If we rely on your consent to process personal data, you have the right to withdraw that consent at any time without affecting the lawfulness of prior processing.
Right to Lodge a Complaint: If you believe that your data has been mishandled, you have the right to file a complaint with the relevant data protection authority in your jurisdiction.
Right to Non-Discrimination: Under laws like the CCPA, you are protected from discrimination for exercising your privacy rights (e.g., you will not be denied services or charged differently).

To exercise any of the above rights, or to ask questions about how your data is handled, you may contact us directly. We may ask for verification of your identity to ensure your data is protected from unauthorized access.

We respond to all legitimate requests within applicable timeframes as required by law. Depending on your location and the nature of your request, you may be entitled to additional protections or processes, which we will clearly communicate during any interaction.

6. How to Manage Cookies

We are committed to giving you full transparency and control over your cookie preferences. You have the right to decide whether to accept, reject, or customize the use of cookies and similar tracking technologies while visiting our Website. Managing your cookie settings allows you to balance your privacy preferences with the functionality of our online services.

a) Cookie Consent Banner

Upon your first visit to alvarezsm.com, you will be presented with a cookie consent banner. This banner allows you to:

Accept all cookies (including analytics and marketing cookies).
Reject non-essential cookies while allowing essential ones required for the Website to function.
Customize your cookie preferences through our Cookie Settings Panel, where you can selectively enable or disable different types of cookies at any time.

Your preferences will be stored for future visits, but you can update or withdraw your consent at any time through the cookie settings button, typically located in the website footer or your account settings area.

b) Browser-Level Cookie Control

You can also manage cookies through your browser’s built-in privacy and security settings. Each browser provides tools to:

Block all or specific types of cookies.
Receive notifications before a cookie is stored.
Delete cookies stored on your device, either individually or all at once.

Below are links to cookie management documentation for commonly used browsers:

c) Impact of Disabling Cookies

While you are free to block or delete any cookies at any time, please be aware that doing so may impact your browsing experience. Specifically:

Essential features such as logging in, submitting forms, or accessing secure areas of the site may not function properly.
Preferences such as language settings or saved sessions may not be remembered.
Certain content may not load as intended or become less relevant to your needs.

We encourage you to review your cookie settings periodically and choose the level of tracking and personalization that aligns with your privacy comfort level. If you have questions or need assistance with managing cookies, feel free to contact us.

7. Data Security

At alvarezsm.com, protecting your personal data is one of our highest priorities. We implement a multi-layered approach to data security, combining robust technical defenses, strict organizational practices, and employee awareness to ensure the confidentiality, integrity, and availability of the information entrusted to us.

a) Technical Safeguards

We utilize a comprehensive suite of security technologies and protocols to shield your data from unauthorized access, alteration, disclosure, or destruction. These include:

SSL/TLS Encryption: All data transmitted between your browser and our servers is encrypted using industry-standard Secure Socket Layer (SSL) or Transport Layer Security (TLS) protocols.
Data Encryption at Rest and in Transit: Sensitive data is encrypted both during transmission and while stored on our servers, ensuring its security even in the unlikely event of unauthorized access.
Firewall and Intrusion Detection Systems: We employ firewalls, intrusion detection/prevention systems (IDS/IPS), and real-time monitoring tools to detect and neutralize potential threats.
Access Controls: Access to personal data is restricted through role-based access controls (RBAC), two-factor authentication (2FA), and secure login mechanisms to ensure that only authorized personnel can access sensitive information.
Regular Vulnerability Scanning: Our systems undergo frequent vulnerability scans, penetration tests, and patch management to ensure potential security gaps are promptly identified and addressed.

b) Organizational & Administrative Measures

In addition to technical protections, we implement strict internal policies and training programs designed to minimize human error and foster a culture of security. These include:

Employee Training: All team members are regularly trained on data protection, cybersecurity best practices, and incident response protocols.
Data Minimization & Retention: We only collect and store personal data necessary for specified purposes and retain it for the minimum duration required, in accordance with legal and contractual obligations.
Third-Party Vendor Assessments: We carefully vet and monitor our third-party service providers to ensure they meet our data protection and security standards.
Incident Response Planning: We maintain and routinely update a formal incident response plan to ensure swift action in the event of a data breach or other security incident.

c) Limitations and Your Role in Data Security

While we take every reasonable step to safeguard your personal information, it is important to acknowledge that no method of digital transmission or electronic storage is entirely foolproof. As such, we cannot guarantee absolute security.

To help protect your data, we encourage you to take the following precautions:

Use strong, unique passwords for each of your online accounts.
Enable two-factor authentication wherever possible.
Keep your devices and operating systems updated with the latest security patches.
Avoid sharing your login credentials or personal information on unsecured platforms.

If you suspect any unauthorized use of your account or believe your personal data may have been compromised, please You can contact us via email. immediately so we can investigate and respond appropriately.

8. Contact Us

Your privacy matters to us, and we are committed to being transparent, responsive, and accessible. If you have any questions, concerns, or requests related to this Privacy Policy, our Cookie Policy, or your personal data in general, our dedicated privacy team is here to help. Whether you want to exercise your data rights, understand how your information is used, or file a complaint, we encourage you to contact us through the channels provided below.

We treat all inquiries with seriousness and confidentiality, and we will respond within the timelines mandated by applicable privacy laws such as the GDPR, CCPA, UK GDPR, PIPEDA, and LGPD. Our responses will be clear, informative, and respectful of your rights.

a) Contact Details

Email (General Inquiries and Data Subject Requests): Contact Us
Security Concerns or Breach Notifications: Contact Us

b) Response Timeframe

We aim to acknowledge your request within 72 hours and provide a full response within 30 days or sooner, depending on the nature of your inquiry and applicable legal requirements. For more complex requests, we will keep you informed throughout the process.

c) Escalation or Regulatory Contact

If you believe your concerns have not been adequately resolved by our team, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction. Below are links to several key authorities:

We are here to serve you with transparency, accountability, and respect for your privacy rights.